Business Management
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Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9789351611318
- Edition: 15th Revised Edition
- Language: English
- Weight: 740.00g
- Title Code: 159
- Author: Gupta C.B. (Dr)
About the Book
The 15th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, is specially designed as a standard textbook for undergraduate courses such as B.Com., B.B.A., B.B.M., B.A., and other similar programs. The book provides a comprehensive understanding of the subject, making it suitable for both beginners and advanced learners.
Written in a lucid, simple, and conversational style, the book ensures easy comprehension of concepts. It offers complete coverage of the prescribed syllabus and presents the subject matter in a structured and student-friendly manner. The inclusion of diagrams and tables enhances clarity and helps in better visualization of concepts.
Salient Features
- Simple and conversational language for easy understanding.
- Extensive use of diagrams and tables to explain concepts clearly.
- Full syllabus coverage as prescribed for undergraduate courses.
- Points to remember for quick revision and exam preparation.
- University examination questions included for practice.
- Case studies in each chapter for practical learning and application.
- Chapter outline at the beginning of every chapter for a quick overview.
This book serves as a reliable and comprehensive resource for students aiming to build strong conceptual knowledge and excel in their academic examinations.

