Event Studies: Theory, Research and Policy for Planned Events
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Event Studies: Theory, Research and Policy for Planned Events
Book Details
• Book Name: Event Studies: Theory, Research and Policy for Planned Events
• Format: Paperback
• Language: English
• ISBN-13: 9781138899155
• Writer: Donald Getz
• Book Edition: 3
• Publisher: Routledge
• Pages: 506
• Size: 9.6 x 7.4 x 1.0 inches
• Binding: Paperback
• Subject/Category: Event Management, Event Studies, Tourism, Cultural Studies
• The only book devoted to developing knowledge and theory about planned events, focusing on event planning, management, outcomes, attendee experiences, and the meanings attached to events.
• Integrates interdisciplinary theory from various foundational disciplines and professional fields, including event management and event tourism.
• New in this edition: expanded coverage on social and intangible influences, consumer psychology, legal environment, and planning and policy frameworks reflecting recent field developments.
• Extended discussion on philosophy, research methods, social media as a marketing tool, and class and cultural influences on events.
• Features 61 colour illustrations and 64 colour tables to support understanding.
• Includes numerous new case studies from a broad range of international events.
• Companion website offers PowerPoint slides, updated instructor’s manual with lecture outlines, quizzes, and essay questions.
• Author Donald Getz is a leading expert in event studies with extensive academic and consulting experience.
