Ethnic Marketing: Culturally sensitive theory and practice
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Ethnic Marketing: Culturally sensitive theory and practice
Book Details
• Book Name: Ethnic Marketing
• Format: Paperback
• Language: English
• ISBN-13: 9781138832206
• Writer: Pires, Guilherme
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 382
• Size: 9.1 x 6.1 x 0.9 inches
• Binding: Paperback
• Subject/Category: Marketing, Ethnic Marketing, Business Strategy
• Explores the opportunities within ethnic minority communities for social and business marketing.
• Provides practical guidance on assessing the needs of diverse ethnic groups.
• Offers strategies for designing and implementing marketing campaigns tailored to various ethnic communities across different countries.
