Dictionary of Advertising and Marketing Concepts
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Dictionary of Advertising and Marketing Concepts
Book Details
• Book Name: Dictionary of Advertising
• Format: Illustrated Paperback
• Language: English
• ISBN-13: 9781611329865
• Writer: Berger, Arthur Asa
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 143
• Binding: Paperback
• Subject/Category: Advertising, Marketing, Social Sciences
Description
This dictionary provides concise entries analyzing key ideas and concepts related to advertising and its wide-ranging significance across social, economic, psychological, and cultural dimensions. It serves as a valuable reference for students, researchers, and professionals interested in understanding the complex role of advertising in contemporary society. The illustrated format enhances the accessibility and comprehension of topics, making it a useful resource for those studying marketing, media, and communication.
