Karma Cola: Marketing the Mystic East
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Author: Mehta, Gita Mehta Gita
Brand: Random House Books for Young Readers
Binding: paperback
Number Of Pages: 200
Release Date: 01-09-2015
Details: From the late 1960s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives could be found in the East. Recording her observations of these 'pilgrims' interacting with their hosts, Gita Mehta skewers the entire spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers and more. Brilliantly irreverent, Karma Cola displays Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
EAN: 9780143424352
Package Dimensions: 8.4 x 5.9 x 0.7 inches
Languages: English
